As promised, I would blog about this.

During my recent Melbourne trip, I came across an instant camera, what looked much like a Fuji Instax, but was branded under Polaroid.Polaroid 300 which released in May.

Fuji Film Instax Mini 7s

Polaroid 300

You can see the similarities yourself?

I approached the Polaroid booth at the Digital Life Expo / PMA, and asked the sales people if they know about the Fuji Film Instax.

Alot of them said, they’ve ‘heard’ of it, but haven’t actually seen it themselves.

So I pulled out my Fuji Instax and showed them, they tried to trick each other that its the new ‘white version’ of the Polaroid 300 (they covered the model #) and you really can’t tell the difference. Just that, the Polaroid has uglier colours, Red (maroon-y), blue and black. I just thought, urgh the colours are so YESTERDAY!

sorry scanner’s dirty =.= (answers at the end of this post!)

Funny because, they hired Lady Gaga as the Creative Director, as a way to ‘reconnect with the avante-garde pop culture’. What’s so avante garde about the overall look? I’d expect funky prints & colours.

But yeah, apparently Polaroid has bought the patent from Fuji, so I guess its a way for it to resurface again. I had mixed emotions when I first saw it, I wished I had waited a little later for a ‘Polaroid Instax’ instead, but then again Fuji is much more affordable! Polaroid is 1.5 or 2x more expensive than Fuji. Ridiculous.

At the time, we weren’t sure whether they had exactly the same film, because the colour quality was so much more vibrant with the Polaorid. The film size and all seemed the same and apparently, we could use the Polaroid film in my Fuji. I’m curious, I have yet to try that. We made a comparison between the two camera’s photo quality.(above)

What I noticed is that, Polaroid film seem to reflect the colours of Polaroid, that is the green tones, whereas Instax had more red tones. I also found that Polaroid was more sharper (even looking at other sample shots) than Fuji. I thought this had something to do with the camera, but the bf says its all in the chemicals of the film that affects sharpness and colours, right, wrong? I’m not sure if I prefer Polaroid or the Fuji quality, but I’d love some extra sharpness in my photos.

I’m going to take a risk and purchase a pack of Polaroid 300 film for testing, when I come across it on sale.

Will keep posted :)

Did you guess right??

Maybe its my scanner, but the actual photo was slightly more green (polaroid), red (instax) and you can tell the Polaroid is sharper.. not even sure if this is a great comparison image since it wasn’t taken at the same distance… but you can tell there is a colour difference atleast…

What do you think?

Related posts:

1. [JAPAN] Visiting Fuji
2. Autumn’s Child